Over 25 Years of Experience
ERI Floral is a multistate floral distribution and merchandising company serving more than 1,300 retail locations across the Midwest. We provide turnkey floral programs that combine direct-store delivery, store-level merchandising, scan-based trading, automated replenishment and data-driven demand forecasting.
Founded in Stoughton, Wisconsin, in 1994, ERI was built to serve retailers without traditional in-store floral departments. What began as a local solution for convenience-focused retailers has grown into an integrated distribution network serving major grocery, pharmacy and convenience-store partners across eight states.
Today, we source flowers directly from farms, assemble approximately 1.5 million bouquets annually and manage inventory at the individual-store level. By combining hands-on retail execution with purpose-built technology and disciplined supply-chain management, we help our retail partners keep displays fresh, reduce waste and operate profitable floral programs at scale.
Delivering flowers to over 1,300 stores in the Midwest.
