Privacy Policy

Last Updated: September 2021

Exclusively Roses Inc., also known as ERI Floral, (“The Company”, “Ourselves”, “We”, “Our” and “Us”), respects Our Customers’ and Visitors’ privacy. This Privacy Policy describes the types of Personal Data We, through the Services We provide and through Our online presence through the Sites, collect and/or retain. This Privacy Policy describes how we use Personal Data and Your rights and choices pertaining to said Personal Data. By using Our Sites, You consent to this Privacy Policy. This Privacy Policy is part of the Terms of Use and Terms of Service listed on the Sites and governs the use of the Sites.  This Privacy Policy may be updated from time to time.

  1. Definitions:
    The following terminology applies to this Privacy Policy:
    a. You, the User, the Customer, the Client, the Visitor: refers to You, the person accessing this website or the person using one or more of Our Services provided through the Sites.
    b. The Company, Ourselves, We, Our and Us: refers to Exclusively Roses INC, as the creator, operator and publisher of the Sites.
    c. Party, Parties: refers to both the Customer and ourselves, or either the Customer or ourselves.
    d. Payment Information: refers to credit/debit card number and credentials, bank account information—any information needed for processing payment for goods ordered through the Sites.
    e. Personal Data: refers to any information that relates to an identified or identifiable living individual.
    f. Reseller: refers to a company or individual with a valid resale certificate, reseller’s license or other documentation proving the Customer is registered with the applicable state’s taxing authority to collect sales tax.
    f. Sites: refers to Exclusively Roses Inc.’s website and other websites, mobile sites, and other online services which link to these websites and are operated by Exclusively Roses Inc.
    g. Services: refers to the goods sold by Exclusively Roses Inc. through its Sites and the ability to order the product through the Sites once an account is approved and created, but does not include Third-party Services. Our Services are directed at Resellers with shipping addresses within Our Service Area.
    h. Service Area: refers to the physical locations referred to on Our Sites were the product ordered through Our Services may be delivered.
    i. Third-party Services: refers to any services provided through the Sites or by the Company that are operated by any provider other than the Company.

Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.

  1. Data We Collect
    We may obtain data and Personal Data about You to provide Our Services, to manage Our Sites, and to make Our Sites and Services better. The data and Personal Data You provide directly to us through requesting to create an account, creating an account or placing an order will be apparent from the context in which You provide it. When You make a request to create an account, when You create an account, and when You place an order for goods, the Company may collect Your name, email, phone number, company name, shipping address, billing address, account log-in credentials, resale verification credentials, and any comments You include, which may contain Personal Data. Resale verification credentials may include, but are not limited to, W-9 and resale certificate or other documentation to confirm that You are a valid Reseller. The Company also retains information about purchases and purchase history You have made. The Company may retain data collected including Personal Data included in the request for an account even if an account is not ultimately approved or created.

We may also collect information about Your online activities and log information on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. This information may include, but is not limited to browser type, IP address, unique device identifiers, language preference, referring site, time and date of access, operating system, and mobile network information. We may use Google Analytics or other third-party analytics to help us analyze Your use of Our Sites. To understand Our use of cookies and how You can control Our use of cookies, please see the cookies section below.

We do not collect or retain any Payment Information that is entered through the use of Third-party Services. Any Payment Information collected by the Third-party Services is collect by those services and the Company is not responsible or liable for the actions of the Third-party Services through using the Services provided on Our Sites, You authorize the Third-party Services to collect Personal Data as disclosed by their privacy policies.

While above is listed a plethora of data and Personal Data that we may collect from You it should be understood that not all of the data listed and/or collected by the Company is Personal Data.  Personal Data is only that data which relates to an identified or identifiable living person, as defined above.

  1. How We Use Personal Data
    We use Personal Data collected to provide Services to You and to facilitate Our legitimate business interests. We may send You email marketing communications from time to time about the Company’s services based on the Personal Data we have collected.
  2. How We Disclose Personal Data
    We do not sell, disclose trade, or otherwise provide Your Personal Data to marketers or unaffiliated third parties. We share Your Personal Data, which may include Payment Information with Third-party Services that are necessary for the completion of Services offered through the Sites, such as, but not limited to, identity verification services, website hosting, data analysis, and payment processing services. The use of Personal Data by a Third-party Service is governed by that third-party’s privacy policy. We may share Your Personal Data with Third-party Services that facilitate the legitimate interests of the Company, such as, but not limited to, email marketing services.

We may share Personal Data as we believe necessary to comply with applicable law; comply with payment method rules; protect the privacy, rights and safety of the Company, You or others; and respond to legal requests from courts, law enforcement agencies, regulatory agencies, and other government authorities.

  1. Cookies
    Cookies are text files stored on Your computer when You visit certain web pages. The Company uses cookies to keep track of Your access to the Sites and to help improve the operation of the Sites. The Company only uses cookies through third party services such as Google Analytics other third-party analytics services to track website metrics and help improve the operation of Our Sites. The information collected through these cookies includes how users interact with the Sties, the general geographic location of users, average time on the Sites, traffic, etc. You can instruct Your browser to refuse all cookies or to indicate when a cookie is being sent. However, if You do not accept cookies, You may not be able to use some portions of the Sites.
  2. Your Rights and Choices
    You have choices regarding the collection, disclosure and use of Your Personal Data. If You would like to review or correct Your Personal Data please contact us. If You have an account, You can review and correct Your personal data by logging into Your account.

If You no longer wish to receive marketing-related emails from Us, please contact us or unsubscribe from the emails using the unsubscribe option in the email. We will attempt to remove You from receiving marketing-email as soon as reasonably practical. Please note, You may continue to receive administrative emails that are required for the Services You receive.

Depending on applicable law in Your location, You may have additional rights regarding the Personal Data we collect about You, including, but not limited to, the right to request a copy of Your Personal Data collected; the right to request that the Personal Data be corrected or updated; the right to request removal of Personal Data; and the right to restrict the use of Personal Data. If You believe any of these rights apply to You and You would like to exercise Your rights, please contact Us. We may need to verify Your identity before responding to any request. If the Personal Data was collected by a Third-party Service, You will have to contact that service to exercise the above rights regarding the Personal Data collected.

  1. Security and Retention
    The Company makes reasonable efforts to ensure a level of security appropriate to the risk associated with the Personal Data the Company maintains and collects. We may retain Your Personal Data until You contact us to opt out. We may retain Your Personal Data even after You contact us to opt out for legal, regulatory, tax, and accounting purposes. Where we retain Personal Data, Our retention is in compliance with any limitation periods on such retention imposed by applicable law.
  2. Use by Unintended Persons
    The Services and therefore the Sites are not directed to individuals who are under the age of thirteen (13) or whose delivery address is outside of the Service Area indicated on the Sites. We therefore request that those who are under the age of thirteen (13), or are not within the Service Area do not provide Personal Data to Our Sites.
  3. Links to Other Websites
    The Sites and use of Our Services may provide the ability to connect to other websites or other Third-party Services. These websites and Third-party Services operate independently from the Company and have their own privacy policies or notices. We are not responsible or liable for any other websites or Third-party Services and recommend that You review those privacy policies and terms of use.
  4. Jurisdiction-specific Provisions
    While the Services of the Sites are not directed at users and individuals outside of the Service Area the Company understands that some jurisdictions provide differing degrees of rights regulating the collection, retention, and use of Personal Data. To submit a request to exercise any of the rights prescribed by those jurisdictions, please contact Us. We may need to verify Your identity before responding to any request.
  5. Contact Us.

Exclusively Roses Inc. is a business registered in the State of Wisconsin. For any questions or concerns, please email the Company at: or send physical mail to:

Exclusively Roses Inc.
Attn: Customer Service
421 Glacier Moraine Drive
Stoughton, WI 53589

Electronic communications are permitted to both Parties.